Through my work and education as a designer, I have gained experience in a wide range of different design softwares - some of which are not typical of the average designer. Besides the standard graphic design skillset, I also Illustrate and 3d model. For instance, unlike in a studio setting, where a designer hands their work off to a 3d specialist for mocking up the designed product, I do both.
VISUAL IDENTITY
When it comes to the visual side of branding (logos, brand colors, typefaces, and overall visual language), I am able to use my multidisciplinary skills to create a striking visual identity for any brand. I ensure to capture the mood that the client and customer alike look for, and seek to make the brand feel like their own.
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PACKAGING
In alignment with the visual identity that either already exists, or created by myself, I aim to create packaging which not only displays the product in an eye-catching way, but also tells a story. When in the hands of the consumer, I find the unboxing process vital, as it has the opportunity to reinforce, or even increase the perceived value of the product.
Whether it’s a simple flyer or a 50 page catalog, I aim for perfection down to the smallest detail. With a wide scope of project types, having collaborated with major advertising agencies like Quad, and having ample experience in commercial-level print equipment, I can take on any project, of any size and shape.
PERFORMANCE
CREATIVE
Being a designer with an artistic background, I seek to make every ad I touch visually appealing. But in my view, unlike the stigma attached, I dont believe direct-response advertising has to be ugly. With proper photography, typography, and hierarchy, any ad trying to use bold, response-seeking language can be made visually appealing. Different audiences respond to different visual stimuli, so I aim to make my ads accessible to all of them.
3D & MOTION
GRAPHICS
During my years in college, I taught myself 3d modelling and rendering, using Cinema4d paired with Octane render engine. While at first it was simply a new artistic medium I was experimenting with, it soon became a crucial element to my current workflow. I currently use this software primarily to photorealistically mock up my designs, whether in the concept phase for input, or to present my work digitally in a clean, polished way, such as on this site. I also use this to animate, which I have used in a number of digital ads.
ILLUSTRATION
Prior to becoming a graphic designer, I was a freelance illustrator in high school and early college. To this day I still illustrate, and often incorporate the skills I learned through this in my current practice, and even use illustrative elements in some of my designs.
GENERATIVE AI
Though I am a firm believer in the value of human-made design work, I have never shied away from responsibly using AI tools to boost my productivity. I began experimenting with image-gen AI software such as midjourney as early as 2019, and have closely followed the technological advances in AI ever since. I use AI on a daily basis, and have become a master in prompt-making. I often use it to enhance product photography, generate themed assets, create quick design mockups of work I make myself, and to visually direct photographers I work with.